ROIAdvantage has been updated with the below new and improved features.
Standardized Visitor ID - ROIA's visitor id has been streamlined to make the value remain consistent across all visitor actions (impression, click, visit, and conversion). Additionally, a variable has been added allowing the visitor id to be passed to any landing pages or to 3rd party tracking codes as needed.
Form Autocomplete Improvements - The publisher and advertiser signup and edit forms have been revised to prevent browsers from being able to autocomplete the username and password fields. This will ensure that any login credentials saved by a browser do not inadvertently appear within these forms.
Revised CTR Calculation - The CTR (click through rate) calculation in ROIA's reports has been optimized. The revised formula only includes traffic from creatives which can generate impressions when determining this statistic.