ROIA has been updated with several new and improved features including: improved A/B testing with multi-link creatives, assigning a creative to a single publisher, and updated publisher interface options.

Improved A/B Testing Functionality

ROIA's creatives have been updated to allow multiple links to be assigned to a single creative, making it much easier to setup and carry out A/B performance testing for different landing pages. When more than one link is assigned to a creative, ROIA will evenly distribute traffic to each link when the creative is clicked.

Once a creative has more than one link assigned to it, you can use ROIA's drill-down reporting to see the performance of each link. By drilling-down to the links for a single creative you can see the performance for each link that was assigned to the creative and determine if any outperformed the others.

Assign Creative to Publisher

Another recently added feature is the ability to assign a creative to a publisher. When setting up or modifying a creative, you can assign it to a single publisher. Once this is setup, only the selected publisher will be able to access and use the creative, while the creative will not appear for any other publishers. Using this it is easy to setup a custom creative for a publisher to use.

Updated Publisher Interface Options

ROIA now has separate options to control whether publishers can obtain or view reports for creatives and placements. By separating these two abilities into different options, an advertiser is able to configure the exact features that they want publishers to be able to access.